What s In Your Sales Playbook

I m not one for rules and regulations and I don t much follow any sports except hockey but one thing I do know for certain is that most sales reps do better and sell more if they have a sales playbook The playbook doesn t have to be an elaborate document although that s perfectly fine too but in my 29 years of sales training and consulting I ve found that simple is usually better and simple gets followed more often too Here s what you should include in your playbook Who are your prospects img src http static wixstatic com media 72620b440e684eae9376c87a8d60f050 jpg v1 fill w 547 2Ch 364 72620b440e684eae9376c87a8d60f050 jpg

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