Triangulating B2B Prospecting Success

The better you understand your b2b prospect the more efficient and effective your prospecting will be and no one silo or point of view within the company is going to give you the who what and why of prospects and the buying process The answer is to triangulate intelligence or we are no more effective then the blind men of poetry trying to determine what an elephant really looks like each by touching the strange beast once each from a different angle Let s prove the point The img src http static wixstatic com media 5b09ff5df9eef063f89e025bcd62d0ce jpg v1 fill w 333 2Ch 356 5b09ff5df9eef063f89e025bcd62d0ce jpg

Read the full blog post at: