The Looming Martech Consolidation And The Cure For B2B

The advances in marketing technology are awesome as are the sheer number of marketing technology providers ChiefMartec began tracking this space in 2011 identified about 150 players and presciently started their eponymous infographic Their 2017 chart encompasses almost 5 000 companies It s as if the 2011 chart exploded Yet the question looms is this growth sustainable Interviews we ve conducted with martech executives and our own experiences indicate that the demand side of the img src http static wixstatic com media 8f82ce ee3e11d49861499ab2effc5d7284a766 7Emv2 jpg v1 fill w 546 2Ch 307 8f82ce ee3e11d49861499ab2effc5d7284a766 7Emv2 jpg

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