The Core Reason B2B Prospecting Underperforms

The overwhelming majority of people working on any given b2b marketing campaign have never seen met or spoken to a customer and certainly not a prospect They work from reports and results They are separated a gap to a chasm from the often-conflicted humanity of the people that make the decisions This separates your campaign from its potential We are not fishing on the shores of Lake Abundant it s harder than ever to differentiate ourselves to find nurture and motivate the prospect as img src http static wixstatic com media fd7d7783a9e24b205aa3280ecef002d5 jpg v1 fill w 547 2Ch 366 fd7d7783a9e24b205aa3280ecef002d5 jpg

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