Sales And Marketing Marketing And Sales

Your blog your thought leadership every piece of copy you produce has 2 objectives One is marketing to generate awareness and interest and to put a halo over your head that indicates you stand out from the crowd The second is sales While you might not get a lead every time you publish you publish because it contributes to your sales effort Marketing gives customers and potential customers the reason to engage with you in a sales context The thing about publishing is that it s img src http static wixstatic com media 0ba5583727e04a07a2b0920b3359f2c0 jpg

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