Marketing As Smog

Many b2b prospects have expressed that unfocused marketing communications are noxious – clogging the air and littering the landscape substituting quantity for quality volume and weight for insight Surely if our message is everywhere and if we speak loudly our prospects will flock to our door Sure – ask the people of Mexico City or Beijing how s that breathing thing coming along Ask them about the view I think marketing is doing way too much talking We re Not ListeningA great deal of img src http static wixstatic com media 2924babbf59f427182a00f3a9ce008bd jpg

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