Direct Mail Eeew

An old proverb says that the eyes are the windows to the soul Sometimes when in a marketing discussion I have said the words direct mail I look into the eyes of the person across from me and I can t say I like what I see old dusty out-of-date ideas widespread deforestation hills of refuse shame dinosaurs a mailbox relic I believe these pre-conceived notions that cause us to overlook an opportunity and I d like to tell you two quick direct mail stories to make my point The first story img src http static wixstatic com media f2d6740da60ff8f7a1292dd305a1a4eb jpg

Read the full blog post at: