Different Is Better Than Better

Here at Wordswork Copywriting we re experts in sales and business building not just writing your stuff When you try selling your prospect on the idea that you or your product is better you re likely to make him or her defensive They don t want to seem dumb about what they re already doing Also it s hard to prove something is really better That s why it s much better to distinguish your products or services as different both in written copy and oral communications Watch my 2-minute img src http img youtube com vi xPnsgz96TIA mqdefault jpg

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