Better Prospect Intelligence What B2B Marketers Can Learn From Blind Men

In My FaceA colleague recently asked With all the data available to us now what role if any does qualitative research play in b2b prospect intelligence Isn t that old thinking Somewhat in my face and a tad confrontational but a good question To answer the question I had to take a step back While stepping I tripped over a memory of the poem The Blind Men and the Elephant by John Godfrey Saxe Elephants and ProspectingIn this poem 6 blind men go off to find out what an elephant img src http static wixstatic com media e71bb8acf00f4b7f9ae83c56e119cda1 jpg

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