3 Coins In The Fountain How Small Business Regards Branding And Misses A Golden Opportunity

Three Coins in the Fountain is the title song sung by Frank Sinatra from a classic film about 3 American women working and looking for love in Rome It refers to the Trevi Fountain where visitors make a wish and toss in a coin right hand over the left shoulder It s a good analogy for how many small businesses view branding wishful thinking The concept of branding can seem superfluous to many small businesses with the perception of a high ticket and low value Why do I need to spend more img src http img youtube com vi 4VYWvEkDBtw mqdefault jpg

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