What Is Your True Competitive Differentiator

As you look at the marketplace what really distinguishes you from the rest of the bunch If it s price you ve got a big problem because cornflakes compete on the basis of price It means that you win if you are the lowest cost provider and are faced with unrelenting pressure to reduce your price further so let s put this aside Is it your product Honestly no one cares about your product There are a gazillion out there that look and do exactly what yours does and come in different colors img src http static wixstatic com media ba1c1c32c7294a0a87d2aca16c24d507 jpg

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