Wordswork Copywriting

I Wrote A Blog Post Isn t That Enough
Published: 2019-11-11
What s the point I wrote a blog that answered one of the biggest problems in our industry Isn t that the point I m here to run my business not write blogs Boom What does writing really contribute My turn Blog posts articles white papers fall under the heading of thought leadership Thought leadership is part of prospecting or generating new business from new and existing customers As you know from prospecting you can go up to every customer and prospect you meet and say I have an img src http static wixstatic com media 6eace3787c6c4ebaa1df78ec30f11e09 jpg v1 fill w 547 2Ch 364 6eace3787c6c4ebaa1df78ec30f11e09 jpg
Oh I Got This I m A Great Writer
Published: 2019-11-04
Being a great writer is a terrific skill to have Good writing can help you to get that job interview communicate with sympathy when sending a condolence note and create fabulous reports and documents for work But being a great writer doesn t mean you will be great at doing your blog Here s why Writing a blog takes commitment and time to create new posts on a regular basis and without big gaps in frequency Unless you are writing specifically for people that are subject matter experts in your img src http static wixstatic com media 3d7e6616283f418fb99ea47badc35b79 jpg
Use The Right Words
Published: 2019-10-28
Is eavesdropping ever acceptable Probably not but yesterday I couldn t help myself I was in the doctor s office and it was buzzing with phone calls patients walking in and out and an office staff that seemed just a wee bit overwhelmed I noticed that one of the admins was able to communicate with her callers and patients much more effectively than her coworkers and by eavesdropping I observed that she was able to do so simply by using the right verbiage in each situation Her go-to img src http static wixstatic com media 1a505ab07b1146e2b5c862ea4087c3d6 jpg v1 fill w 547 2Ch 364 1a505ab07b1146e2b5c862ea4087c3d6 jpg
Write Or Wrong
Published: 2019-10-21
Business blogging falls under the heading of thought leadership Here s what Forbes has to say Thought leadership has become increasingly important in business Executives marketers and salespeople alike recognize the importance of establishing a presence within an organization s given sector as a leader rather than a follower Thought leadership can be an incredibly useful means of building both a personal and brand reputation Forbes Why Thought Leadership Should Be A Business Priority img src http static wixstatic com media ebfb05d4c30945cb96e1405e1eae1f33 jpg
What s Write For Your Business And How To Do It
Published: 2019-10-09
One of the things that makes your business really unique one of your standout competitive differentiators is well you Your experience your expertise war stories your advice all make you unique Here s a quick guide to what makes a business blog successful The topic Let s be brief It s got to be relevant timely and important to your customers and it must arise from your practice Our advice is to make a list of these topics and some notes on what you d like to say The scary term for img src http static wixstatic com media f7003fa67211436ebc3f6a7d3388ea07 jpg
When The Going Gets Tough The Tough Start Writing
Published: 2019-10-02
Content It s a strategy that can get you visibility and recognition When the content is interesting beneficial and positions you as a subject matter expert it can also help to get you new business But what if you have difficulty presenting your thoughts and ideas in a cogent and logical manner or you can t find the time to do a consistent blog or even that one-time article that will get you eye-balls and attention Do you need to cast away the idea of content as a powerful tool in your img src http static wixstatic com media b3eca0b075a09d85930b3e52f3aef1b1 jpg
It s Not A Book
Published: 2019-9-25
Most of the time when I tell people that I write content for a living they look at me like I was some sort of miraculous creature possessed with unimaginable skills They ask me when I find the time to write knowing that I have another business how I get my ideas and how I find the focus and concentration to do the writing They re incredulous when I respond quite simply there s always time to write a blog or newsletter shaking their heads as if I proclaimed that my day consists of 28 hours img src http static wixstatic com media 35303efe4ef046afac780ccd44124c47 jpg
5 Steps To Creating Content For Your Blog Or Newsletter
Published: 2019-9-18
There are many articles books instructional videos and consultants that effectively share insights and direction on how to create content for your blog or newsletter I ve read many of them and have written a few too I think that some tend to make things more complicated than need be and that could be why so many people tend to shy away from moving forward with these types of marketing endeavors It can seem overwhelming and time-consuming and well not enough ROT return on time I m here to img src http static wixstatic com media 01cafeac47b743ea87e06271e4bef23c jpg
Hanging In Starbucks Thinking I Should Write A Blog
Published: 2019-9-11
Are you the type of person that can do their writing in Starbucks or some other equally noisy location Can you pretty much ignore everything and lose yourself in whatever it is you re writing Yep I m that person Maybe it comes from having had kids and pulling off extraordinary feats of concentration at the same time the tykes were shouting running and creating overall mayhem Or maybe it s because writing is my way of escaping from the cacophony surrounding me a blessed escape to be img src http static wixstatic com media dd05d0656f538af5bde6118c5e3edfed jpg
How Can An Outsourced Content Developer Can Ease Your Pain
Published: 2019-9-07
I get it Not everyone likes to write and for many they ll do almost anything else rather than get started on writing that blog or letter Need to organize the supply closet Sure I ll get right on it Do that expense report Heck it s good to know where those dollars go Listen to a podcast on operations Yep the information is bound to come in useful at some point You get the idea Anything but sit down and start to write For some doing any sort of writing is almost akin to torture If you img src http static wixstatic com media c2ad737dca7ae7bcbc73cd6d7bd73c80 jpg
WOW Your Clients Or ELSE
Published: 2019-8-28
Isn t this the truth We spend inordinate amounts of time prospecting and trying to win new clients yet significantly less time nurturing and WOWING these same clients in order to retain and grow their business It s an endless cycle for many businesses You prospect like crazy and win some new business and then before too long the honeymoon is over and the cycle starts all over again Prospect win lose Prospect win lose It s costly time consuming and will ultimately undermine your img src http static wixstatic com media e63498afac804a82a4a8a64fdef2c6fd jpg
OK I ve Started A Blog Now What Do I Write About
Published: 2019-8-21
Usually the first few blog posts are easy You ve been thinking about this a long time you have headlines in your head and perhaps you ve made notes Once you finish these you begin the real work of writing What matters most in selecting your topics is your potential reader Try to look at things through their eyes What are the issues they are most concerned about What are small issues and which are vexing Which are in your wheelhouse The trick is how in the blog can you clarify img src http static wixstatic com media 49bb31da696663c9b2efb8fb7ee9e9e5 jpg
It s Not A Book
Published: 2019-8-14
Most of the time when I tell people that I write content for a living they look at me like I was some sort of miraculous creature possessed with unimaginable skills They ask me when I find the time to write knowing that I have another business how I get my ideas and how I find the focus and concentration to do the writing They re incredulous when I respond quite simply there s always time to write a blog or newsletter shaking their heads as if I proclaimed that my day consists of 28 hours img src http static wixstatic com media 97deff6b0f60436a8fd780252ebd9651 jpg
Writing Is A Labor Of Love
Published: 2019-8-07
Do you love writing Are you passionate about putting words to paper Can you write without complaining about writing Not everyone loves writing And truthfully some people who do are not particularly skilled at it while others may even grumble about having to write anything at all Like all other art forms writing requires practice to perfect It takes effort to improve and even with great effort over time there will always be an opportunity to improve Some people prefer not to write because img src http static wixstatic com media 434ae2bb64be4e25928b05b91ad818fc jpg v1 fill w 546 2Ch 364 434ae2bb64be4e25928b05b91ad818fc jpg
Messing With Key Words
Published: 2019-7-31
Did you ever read a blog post or article that hardly made any sense at all that was so dense with keywords repeated over and over again as to be almost nonsensical Of course you have They re everywhere Let me state for the record that I know keywords are important and should be examined in most situations I m just coming out on the side of using some discretion in how you insert these words into your text Ask yourself if what you wrote makes sense We are not SEO writers We strive to write img src http static wixstatic com media 69a3b50b52364760a3f976de92a803d1 jpg
Be Patient
Published: 2019-7-24
I was recently called for jury duty It was an exhausting day mostly because we spent hours and hours just sitting around waiting for I don t know what At the end of the day we were dismissed but not without feeling like time had been wasted I tried to do some work but it was difficult because we were kept moving from one room to another and then to another building too I felt myself getting stressed and then decided that it was useless to get agitated about something that was entirely out of img src http static wixstatic com media 59ed15eb79bb468ba43f1508bdfcb562 jpg v1 fill w 546 2Ch 413 59ed15eb79bb468ba43f1508bdfcb562 jpg
Tips For Choosing The Right Pro To Write Your Blog For You
Published: 2019-7-02
Are you tired of writing your own blogs and newsletters How about wasting time creating your brochure while instead you should be doing all of the mission-critical things necessary to run and grow your company You re not alone and the good news is that you have options and perhaps the best and most accessible one is to outsource your content development needs It sounds pretty straightforward doesn t it and it can be just as long as you take the following things into consideration 1 Have you img src http static wixstatic com media d9432c766b2f42f0adad25f6b48d00df jpg
Why Do You Need A Blog Anyway
Published: 2019-6-25
In this video international sales trainer and business development architect Adrian Miller explains why you need a blog if you re in business today img src http img youtube com vi xfqZ1NLQG6A mqdefault jpg
Having Trouble Deciding What To Blog About
Published: 2019-6-18
Usually the first few blog posts are easy You ve been thinking about this a long time you have headlines in your head and perhaps you ve made notes Once you finish these you begin the real work of writing What matters most in selecting your topics is your potential reader Try to look at things through their eyes What are the issues they are most concerned about What are small issues and which are vexing Which are in your wheelhouse The trick is how in the blog can you clarify img src http static wixstatic com media edc7a1bda0484aef8f8d69694818b942 jpg
It Takes Two To Tango
Published: 2019-6-11
There are 2 parts to good writing One is the art The other is craft If you don t have the latter no one will know about the former Promise Art is an expression or application of human creative skill and imagination Craft is a form of work a skill in making things It results in a tangible output Like a blog post Let s first talk about the art part For this short discussion let s focus on inspiration which for a blog post may come from your subject matter knowledge your understanding img src http img youtube com vi mRJy84g4C40 mqdefault jpg
A Case Of TMI Too Much Information
Published: 2019-5-11
How much do you share on social media or with your blog and newsletter reading public How big a line do you establish between what you put out there for all to read and what you hold back and perhaps share only with your closest contacts I think that for many people the line between what is posted for general consumption and what is seen by only a few or not shared at all has gotten very blurry We have developed a collective case of sharing too much information Before you blog about img src http static wixstatic com media 463cc8fbe2fe47ec945c7ccea0ba39a0 jpg
Hot Time In The City
Published: 2019-5-10
It s hot in the summer and time for the beach vacations margaritas and the like It s also a good time to reconnect with inactive clients get closer to existing accounts and even prospect for new business It s even a better time to do a lot of writing and perhaps even build a cache of articles that you can post come Fall We all know that we have to hit the ground running in September and isn t it better to start preparing now rather than try to burst into action after Labor Day So don t miss img src http static wixstatic com media 8f82ce 39cd0768769b4dc2a31119affd2caebd 7Emv2 jpg v1 fill w 546 2Ch 410 8f82ce 39cd0768769b4dc2a31119affd2caebd 7Emv2 jpg
The Art Of The Soft Sell
Published: 2019-5-10
When you come across the phrase the art of the soft sell you might focus your attention on the word soft You might not even do this consciously many salespeople don t And based on this unconscious focusing you may lead yourself to believe that the difference between conventional selling and soft selling is well that you just do the latter softer That is that you do what you ve always done but you say please a bit more or you say it s really up to you I m not here to pressure you img src http static wixstatic com media e16b861b852b4d2183fd87ef4f760901 jpg v1 fill w 546 2Ch 364 e16b861b852b4d2183fd87ef4f760901 jpg
Waiting Until The Last Minute
Published: 2019-5-09
I was never one to wait until the last minute I was the student that set aside ample time well before deadlines in order to complete the work I don t know from the earliest age it just seemed easier to do it that way and I still do I maintain an editorial calendar for all of my clients check it daily and set about writing their content and my own making certain to leave plenty of time I try to complete my writing at least a week in advance of the due date mostly because I want a few img src http static wixstatic com media 619c15b92d8940fb86bb4c093b9bd1ae jpg
What Your Blog Tells Me About You
Published: 2019-5-08
I read a lot of blogs not only because I write them for a living but also I really enjoy good writing and interesting information Some of the blogs are consistently terrific but along with the good ones also comethose blogs that seem to miss the mark or are simply not as good as they could or should be Here s where I see that the disconnect lies and where blogs don t serve the writer or reader very well Some bloggers don t write for the reader they write for themselves and tend to leave the img src http static wixstatic com media e053d34b11d50f4d59e597ccd006198f jpg
Five Rules For Effective Blog Writing
Published: 2019-5-07
Full disclosure these are MY rules based on doing an extensive amount of content for myself as well as for clients By the way my rules get results They re not based on the ABC s of good writing are actually pretty specific to blogs and definitely shouldn t be considered the gospel for most other types of writing Here goes Unless you re writing an academic paper targeted to those that are in the field you should aim to write in a highly accessible manner Think about the reader and what img src http static wixstatic com media d83bd3c21df94d5286771b9bc07e8541 jpg
Seven Blogs In 7 Days
Published: 2019-5-06
Does this seem like an achievable goal The number of blogs and the number of days is almost irrelevant The real reason that I m doing this is that I need quantitative goals to get me going and keep me on track For example Saying I want to lose a few pounds gets me nowhere Substitute that with I want to lose 5 pounds by the 30th of the month earns me a new dress size and beach-ready body I could give you many more examples but you get the idea I want to post more Establishing a goal of 7 img src http static wixstatic com media 599d5afdcec7458e9a131b2189cfd232 jpg v1 fill w 546 2Ch 364 599d5afdcec7458e9a131b2189cfd232 jpg
Wordsworking
Published: 2019-4-24
Turn up for work Discipline allows creative freedom No discipline equals no freedom A blog offers you creative freedom to tell a story that s relevant to your audience and that illuminates your unique perspective Readers are entertained perhaps learn and maybe start to develop a preference for the way you see the world and the way you approach thorny issues There are however two inherent problems Here s the first to penetrate your market to develop and hone a reputation takes work img src http static wixstatic com media 8f82ce a455fdd07fce488b897cb0c89460fbe2 7Emv2 png
Use Real-Speak And You Just Might Get Real Results
Published: 2019-4-17
Jargon businessbabble and big words don t impress me Writing an article newsletter or blog that people can understand does What is it with writers that fill their pages with content that no one can understand It makes no sense especially if the writing is designed for the layperson and to generate interest and potential new business If you are a subject matter expert writing for other subject matter experts in the same field then by all means you should communicate at the appropriate img src http static wixstatic com media 69a3b50b52364760a3f976de92a803d1 jpg
Spelling Errors You Must Be Kidding
Published: 2019-4-10
Is there anyone reading this that remembers a time when you had to check a real dictionary in order to make certain that you did not have any spelling errors in your document Back then proofreading was an art unto itself You couldn t rely on spellcheck or Grammarly to help you out It was old school all the way Full disclosure I even had a dictionary and thesaurus on a shelf next to my desk You started off by reading the document for the messaging and asked yourself if it made sense img src http static wixstatic com media 8f82ce 7aa32d50c35240209902d034b2d26227 7Emv2 jpg v1 fill w 547 2Ch 364 8f82ce 7aa32d50c35240209902d034b2d26227 7Emv2 jpg
How To Write Well 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Published: 2019-4-01
Writing is easy Most people can do it If you re reading this you can write But can you write well Does your writing connect with people Does it engage readers compelling them down the page Does your writing inspire action selling things or services or ideas If so you have a potent skill at your disposal you can command attention a valuable commodity More importantly you can influence free will Download our free guide here for tips to become a better writer David Ogilvy the img src http static wixstatic com media 0ec44cf35e134f64a430776551d05f3d jpg v1 fill w 547 2Ch 365 0ec44cf35e134f64a430776551d05f3d jpg
Oh C mon I Don t Need A Blog
Published: 2019-3-25
Since I m also in the sales consulting and training business I am frequently meeting with clients to work on strategies to effectively retain and grow their clients A conversation about having a newsletter and blog almost always ensues Full disclosure - I m a raving fan of newsletters and blogs and most of my clients agree with me but there are some clients that do pushback Here s what they tell me I don t have the time to do any writing I m bad at writing There s no way that I can do this on img src http static wixstatic com media f1f4ee0090a541ffb13d5ca415956608 jpg
Make Your Own Luck
Published: 2019-3-18
Make Your Own LuckSome people have an inexplicable amount of good luck Even during tough times they re successful in their careers finances and their personal lives without seemingly having to overcome the adversities that plague most of us They don t appear to be smarter or more talented but they do seem to be blessed with some force of nature that consistently produces good fortune There are some obvious measures of luck such as winning a lottery or being born into royalty but for most img src http static wixstatic com media 7e89e0f6940746fca65fb00de5119be1 jpg v1 fill w 547 2Ch 363 7e89e0f6940746fca65fb00de5119be1 jpg
Today s The Day Write That Blog
Published: 2019-3-11
Don t keep putting if off Write that blog Don t know what to write Consider these ideas to get your creative juices flowing 1 What are the top questions you get asked about your products or services 2 Is there anything notable happening in your field about which you can comment 3 Do you have an interesting case history to share 4 Can you spotlight one of your employees 5 Can you provide top tips and techniques that can educate and help your readers You ll find that once you get into the img src http static wixstatic com media c74c32c344c44f35b871382c99feabe4 jpg
WOW Your Audience or Else
Published: 2019-3-05
Isn t this the truth We spend inordinate amounts of time prospecting and trying to win new clients yet significantly less time nurturing and WOWING these same clients in order to retain and grow their business It s an endless cycle for many businesses You prospect like crazy and win some new business and then before too long the honeymoon is over and the cycle starts all over again Prospect win lose Prospect win lose It s costly time consuming and will ultimately undermine your img src http static wixstatic com media af125906a6e59a5c69576aadc4cb6679 jpg
Finding The Time To Write
Published: 2019-2-25
Many people ask me how they can find the time to do their writing especially if they are entrepreneurs that are tasked with doing most everything else in their business For the business people that find writing a less-than-pleasant task the ability to find the time and energy to create their content is even more problematic I understand and as a person that juggles a slew of business commitments each day I feel your pain Here are some of the things that I do that seem to work for me and img src http static wixstatic com media ecf0032afd8c45c29584a0439869b05a jpg
How To Get The Best From Your Writer
Published: 2019-2-18
For many people outsourcing their content can be extremely stressful evoking lots of fear and concerns including Will the writer be able to capture my voice What happens if the writer doesn t deliver my work on time What if I hate what they wrote Is it really worth it to have someone write my stuff Let me put your mind at ease Here are suggestions on how you can get the very best work from your writer s Be specific about the tone of the article While your writer can probably capture img src http static wixstatic com media 64af7c2f596c479fb3ff973a8f17610f jpg
Frozen and Not In The Disney Way
Published: 2019-2-11
Confession - I m a writer and sometimes I m frozen The ideas don t come the words sound stilted and even worse there seems to be nothing I can do to improve the result of my efforts While I haven t been able to totally eliminate my instances of being frozen I have been able to come up with three things that help me break through the ice Maybe they can work for you as well Take a break Sitting at the computer for hour upon endless hour will do nothing to overcome your writer s block img src http static wixstatic com media 29ef39a071a646e09e38b018ff91acaf jpeg
Content Is King Or Not
Published: 2019-2-04
The quote content is king is from an essay Microsoft founder Bill Gates wrote in 1996 In it he describes the future of the Internet as a marketplace for content I m guessing he knows a thing or two The future is of course now Content whether it s a blog an article a white paper etc is an essential element of the way you market your company and yourself for 3 reasons 1 It puts you and your unique viewpoint prominently in the marketplace 2 It shines a light on your compelling img src http static wixstatic com media f8520da7634a43529a9d004ebe4b5023 jpg
Love It Or Hate It Social Media Is Here To Stay
Published: 2019-1-28
For many entrepreneurs social media is the bane of their existence while for others it s a digital cocktail party that they quite enjoy Personal opinions aside social media is here to stay and you can t ignore the power and impact that it can wield Depending on your specific type of business you may find that Facebook is your go-to platform yet for others LinkedIn is where they will find their clients and prospects Instagram and Pinterest are perfect for those that have a strong visual img src http static wixstatic com media 448edfe9f8b649eaa2bc276e1856c661 jpg
I Play Favorites
Published: 2019-1-21
Okay I admit it I play favorites I never did such a thing when I was a Mom of young children Back then I was quick to point out that I had no favorites and loved both of my boys equally but times and circumstances have changed and I am no longer referring to my flesh and blood but to clients for whom I write content And yes I have favorites That doesn t mean that I let any of my clients fall to the wayside or that I don t try my hardest to provide an exceptional work product for img src http static wixstatic com media 8f82ce 3690ef8d2fa64a1cbeb2e8782d3de628 7Emv2 jpg
Sales And Marketing Marketing And Sales
Published: 2019-1-14
Your blog your thought leadership every piece of copy you produce has 2 objectives One is marketing to generate awareness and interest and to put a halo over your head that indicates you stand out from the crowd The second is sales While you might not get a lead every time you publish you publish because it contributes to your sales effort Marketing gives customers and potential customers the reason to engage with you in a sales context The thing about publishing is that it s img src http static wixstatic com media 0ba5583727e04a07a2b0920b3359f2c0 jpg
Of Great Value To Bloggers Everywhere
Published: 2019-1-07
The Clues to a Great Story TED Podcast Here s good advice for all bloggers from filmmaker Andrew Stanton s TED talk about storytelling Andrew s stories include the very popular Toy Story and Wall-E TED posts a new podcast every week at www TED com img src http img youtube com vi KxDwieKpawg mqdefault jpg
The Art Of The Soft Sell
Published: 2018-12-31
When you come across the phrase the art of the soft sell you might focus your attention on the word soft You might not even do this consciously many salespeople don t And based on this unconscious focusing you may lead yourself to believe that the difference between conventional selling and soft selling is well that you just do the latter softer That is that you do what you ve always done but you say please a bit more or you say it s really up to you I m not here to pressure you img src http static wixstatic com media 1b5a0e3108cc9057c096036a2e6e7cac jpg
Happy Holidays
Published: 2018-12-25
Diwali Greetings Happy Hanukah Merry Christmas Happy Kwanzaa and a Very Happy New Year to Everyone We ve enjoyed blogging through 2018 and hope to see you again in a happy healthy peaceful prosperous new year img src http static wixstatic com media 6121f11839984fa4b88a0baa1fc84711 jpg
Luck Is Not A Strategy
Published: 2018-12-17
The following five step approach is a surefire way to help build your business And LUCK has nothing to do with it Start with a sales planTake the time to define your sales objectives and the stepping stones required to achieve them Develop your targetsBreak down your resolution of increasing profitability into smaller more attainable sales targets Refine marketing materialsReview existing collateral and make the necessary changes to ensure that each piece is promoting your product or service img src http static wixstatic com media d8b1a6aa64c642e28d9c2b13665868be jpg
It s Tough Out There
Published: 2018-12-10
Making an impression getting your word out finding and engaging prospects gets tougher every day It seems that there are fewer and fewer outlets and each forum gets noisier and more crowded Which gives you 2 choices give up or play the game just a little bit better than everyone else If it s the former it s 5 o clock somewhere Assuming the latter one of the endeavors you should seriously consider is blogging for two very important reasons 1 Writing forces you to go beyond first level img src http static wixstatic com media d83bd3c21df94d5286771b9bc07e8541 jpg
Why You Want A Blog
Published: 2018-12-01
There are lots of good reasons to jump into blogging and some not so good ones too Wanting to get new clients is a great goal but getting them through blogging at least in the short term is a stretch Unfortunately for many of the people that come to us for blogging that is their main and sometimes only objective When we explain that client acquisition just might not happen and if it does it will probably take a good amount of time they are disappointed Some still hire us some don t img src http static wixstatic com media 8f82ce 853198af4a174daaad6c268a925b2147 7Emv2 jpg
I m Calling BS
Published: 2018-11-14
I don t mean to be aggressive or hostile in any way but I must ask you how long have you been thinking about doing a newsletter or blog or getting involved in some sort of meaningful way on social media Days Weeks Months or even longer I have many clients that spent many months and in some cases more than a few years thinking about starting a newsletter I also have a few that started writing and three issues in they let it lapse citing the amount of time it took to write the articles and get img src http static wixstatic com media 8b0f4572c34045f98b1897f88502cc52 jpg
What To Do When You Don t Know What To Write
Published: 2018-11-07
Every content developer knows that at one point or another the ideas and words just won t flow You set the stage so that everything is perfect with distractions to a minimum devices turned off and still nothing You can t get in the groove and what once seemed like a pleasant enough task is now foreboding I ve been there more than once and believe me you ll get through this and you ll do so before the deadline for your newsletter or blog has come and gone Here are some suggestions on how to img src http static wixstatic com media 7bb7301c72084292bb2d62c4797ef6ee jpg