Wordswork Copywriting

What I Do When Life Gets Me Down
Published: 2017-3-24
Most people would characterize me as an optimistic happy person with energy and enthusiasm to spare I d say they re absolutely right at least for MOST of the time Like any human however there are those moments when I m troubled with self-doubt and unhappiness Feeling down-in-the-dumps can happen to anyone no matter how overwhelmingly positive their life may be I don t like staying in this dark place for very long and I ll make every effort to get out my funk almost as soon as I fall img src http static wixstatic com media 6f788e578ae897f95840d27c531c992a jpg v1 fill w 547 2Ch 729 6f788e578ae897f95840d27c531c992a jpg
My Entrepreneurial Life Hacks
Published: 2017-3-23
I ve been navigating the entrepreneurial life for about 30 years now with four businesses and a fifth about to be launched This entrepreneurial life continues to be fun exciting exhausting scary and overwhelming all at the same time There are times when a normal 9-5 job seems awfully good but those moments are fleeting and so quickly I m once again caught up in the excitement of my 10- 12- even 15-hour workdays Over the years I ve developed more than a few life hacks that help me img src http static wixstatic com media ecc3a28be59b4bf5ae5b5838a05f0af2 jpg
Here s My Number - Call Me Maybe
Published: 2017-3-21
You never know do you You network like crazy go to meetings and events engage in conversations exchange cards and then what happens Sometimes nothing Sometimes the networking ball goes into play and there is ongoing dialogue perhaps a few phone calls or in-person meetings and at some point when understanding trust and respect are earned introductions might start to flow But then there are all of the other times when the networking ball is dropped and follow-up seems to stall There s img src http img youtube com vi fWNaR-rxAic mqdefault jpg
What s A Collection What s Collecting
Published: 2017-3-06
As a child I had all sorts of collections stamps keychains milk caps pogs coins and ice hockey pucks As an adult I still have all sorts of collections rocks and minerals photographs books and museum maps And sure enough as I get older I will likely amass new collections with as much enthusiasm and passion as in my youth In many ways these various collections represent fleeting interests or a fixation with some popular object of the time Perhaps a few of my former collections img src http static wixstatic com media 8f82ce e8184d41d9574ef591939dbcb89b7b81 7Emv2 d 1200 1600 s 2 jpg v1 fill w 547 2Ch 729 8f82ce e8184d41d9574ef591939dbcb89b7b81 7Emv2 d 1200 1600 s 2 jpg
Marketing As Smog
Published: 2017-3-02
Many b2b prospects have expressed that unfocused marketing communications are noxious - clogging the air and littering the landscape substituting quantity for quality volume and weight for insight Surely if our message is everywhere and if we speak loudly our prospects will flock to our door Sure - ask the people of Mexico City or Beijing how s that breathing thing coming along Ask them about the view I think marketing is doing way too much talking We re Not ListeningA great deal of img src http static wixstatic com media 2924babbf59f427182a00f3a9ce008bd jpg
If You Aren t Making Proactive Introductions You Aren t Networking
Published: 2017-2-28
People often tell me I m someone who knows everyone I m flattered to hear this of course but it isn t true Not even close Sometimes I even think this is an excuse to avoid introducing me to others an easy escape since I know everyone and there are no more introductions or connections to make It used to make me feel bad-let s be honest I still want and need connections to stay in business -but I ve accepted the situation and use it as motivation to remain my usual self an eager img src http static wixstatic com media cc6285ea524b460cbef3d2a08e55cfe7 jpg
Different Is Better Than Better
Published: 2017-2-23
Here at Wordswork Copywriting we re experts in sales and business building not just writing your stuff When you try selling your prospect on the idea that you or your product is better you re likely to make him or her defensive They don t want to seem dumb about what they re already doing Also it s hard to prove something is really better That s why it s much better to distinguish your products or services as different both in written copy and oral communications Watch my 2-minute img src http img youtube com vi xPnsgz96TIA mqdefault jpg
Here s My Number Call Me Maybe
Published: 2017-2-20
You never know do you You network like crazy go to meetings and events engage in conversations exchange cards and then what happens Sometimes nothing Sometimes the networking ball goes into play and there is ongoing dialogue perhaps a few phone calls or in-person meetings and at some point when understanding trust and respect are earned introductions might start to flow But then there are all of the other times when the networking ball is dropped and follow-up seems to stall img src http img youtube com vi fWNaR-rxAic mqdefault jpg
The Blatant Truth How To Keep Your Sales Stream Alive
Published: 2017-2-16
Adrian Miller Video Training Podcast Okay so how many times have you sat through some very dreary sales training Listening with half an ear and counting down the minutes till you could make your escape Well worse you were sitting there but totally tuned out and engaging in such mental exercises as deciding what you re going to have for lunch or maybe dinner or maybe which movie you re going to see Well you get the point right That s not what we re going to do here right now You re img src http img youtube com vi muE4Vz q8Ec mqdefault jpg
Invest In Marketing But Don t Forget SALES
Published: 2017-2-13
I have many business contacts that do a pretty spectacular job at marketing their businesses Online and off too they engage in robust marketing programs designed to build their businesses The truth is that I m actually a little in awe because their marketing campaigns are almost flawless and I haven t quite gotten to be that proficient in doing the marketing for my own company What I m good at is SALES Whether marketing with copy or not I know that a marketing campaign that is not tightly img src http static wixstatic com media 5e4e1b6783ea289303c5e6bc2acf5d91 jpg v1 fill w 547 2Ch 364 5e4e1b6783ea289303c5e6bc2acf5d91 jpg
3 Coins In The Fountain How Small Business Regards Branding And Misses A Golden Opportunity
Published: 2017-2-09
Three Coins in the Fountain is the title song sung by Frank Sinatra from a classic film about 3 American women working and looking for love in Rome It refers to the Trevi Fountain where visitors make a wish and toss in a coin right hand over the left shoulder It s a good analogy for how many small businesses view branding wishful thinking The concept of branding can seem superfluous to many small businesses with the perception of a high ticket and low value Why do I need to spend more img src http img youtube com vi 4VYWvEkDBtw mqdefault jpg
Maximize Your ROI From Networking
Published: 2017-2-06
If you re in business and you re in sales you re probably doing a whole bunch of networking right now What I d like to do is give you three quick tips on how to make your networking more effective and to make sure you get more return on that networking investment The first thing is to not think about your networking in a linear fashion You never know who knows who If you re only networking with the people who fall under your industry umbrella you are 100 missing opportunities from someone img src http img youtube com vi 8ESlBnT-VRY mqdefault jpg
20 Things You Can Do To Build Business NOW
Published: 2017-2-02
1 Reach out to 5 dormant accounts 2 Make 5 prospecting calls each week 3 Become more active on social media 4 Ramp up your networking 5 Create an ebooklet and use it as a lead magnet 6 Do content marketing 7 Develop a group of networking power partners 8 Cross sell your existing clients 9 Take a class and improve your skills 10 Ask for referrals 11 Mine the gold in your existing database 12 Find out why the project was awarded to another company 13 Consider starting a board of img src http static wixstatic com media 0e843f5f5f0f259483ba578d4334be16 jpg
Master Your Social Media Newsletters Blogging
Published: 2017-1-26
There s no avoiding it Regardless of the size of your company or type of industry or profession social media must be part of your integrated sales and marketing program And while it is very good to understand the importance of deploying these tactics it is also important to recognize how time consuming it can be and just how much content must be developed on a consistent basis I understand the good the bad and the ugly when it comes to social media newsletters and content development and img src http static wixstatic com media 8f82ce c53af1f317fd418eb07eca0ce84d1fb8 7Emv2 png v1 fill w 541 2Ch 123 8f82ce c53af1f317fd418eb07eca0ce84d1fb8 7Emv2 png
What s In Your Sales Playbook
Published: 2017-1-23
I m not one for rules and regulations and I don t much follow any sports except hockey but one thing I do know for certain is that most sales reps do better and sell more if they have a sales playbook The playbook doesn t have to be an elaborate document although that s perfectly fine too but in my 29 years of sales training and consulting I ve found that simple is usually better and simple gets followed more often too Here s what you should include in your playbook Who are your prospects img src http static wixstatic com media 72620b440e684eae9376c87a8d60f050 jpg v1 fill w 547 2Ch 364 72620b440e684eae9376c87a8d60f050 jpg
Three Simple Ways To WIN More Business
Published: 2017-1-19
W Want Fact You must want the business enough to take every action that you can in order to close the sale Going half way these days will never work Be smart and strategic so that you may stand apart from the competition and win the business Halfway doesn t work persistence is mandated and being the runner-up won t pay your bills What can you do DIFFERENTLY in order to win the business I Invest Invest in yourself and your business Take classes and courses that can help you to expand img src http static wixstatic com media 02bcb2ff62a344a6973cea1a3271f57e jpg
Top Tips For Effective Cold Calling
Published: 2017-1-16
Sure you don t want to cold call but sometimes it s simply a necessity such as when your sales pipeline is empty and not enough leads are coming in or your networking isn t generating enough activity Most people approach cold calling with a certain degree of fear and loathing but with a small amount of preparation and a good amount of confidence your cold calling efforts can generate positive results Here are the top 5 things for you to take into consideration when preparing to cold call Pick img src http static wixstatic com media 4fe5c048314f06fdd9cac47f932ab4eb jpg v1 fill w 388 2Ch 582 4fe5c048314f06fdd9cac47f932ab4eb jpg
It s Getting Better all The Time
Published: 2017-1-12
In today s challenging marketplace successful selling requires much more than just presenting a product or service to a prospect A salesperson is increasingly expected to be a complex hybrid of marketing specialist consultant customer service representative and confidant to make a sale and maintain a customer It s time for a reality check Salespeople are simply a dime a dozen However trusted resources and business partners are hard to find and definitely worth their weight in gold to img src http img youtube com vi 2TbZPiwyX1k mqdefault jpg
Baby Buggy Bumper Finland s Maternity Package As Cultural Heritage
Published: 2017-1-09
In 1938 the Finnish government introduced the Maternity Grants Act That year Finland s expectant mothers each received a baby shower of supplies for their newborn All-weather clothing health and hygiene products bedding a toy these were some of life s bare necessities included in the box which even doubled as a crib Today the 75-year-old maternity package tradition is very much thriving a cultural rite of passage for proud mothers-to-be and a key contributor to the country s low img src http static wixstatic com media f59e733be2ad4b32b1de8eaeaf8f1d1c jpg
Frames Upon Frames At Collector s Showroom
Published: 2017-1-05
One day I went to Diego Salazar Antique Frames in Long Island City New York It s a place well known in the frame game Merkelson 2013 but I surprisingly found it hidden among steel-doored warehouses just south of Queens Boulevard Having seen his frames before at Sotheby s and among collectors private storage I knew the man had refined taste I figured I should stop by especially because of this recent New York Times article Mr Salazar is a private collector and dealer an expert in img src http static wixstatic com media 8f82ce 64ee4db7d7f549d4a1e2ccca60101b16 7Emv2 jpg v1 fill w 394 2Ch 295 8f82ce 64ee4db7d7f549d4a1e2ccca60101b16 7Emv2 jpg
Robocalls Win
Published: 2016-11-21
Robocalls Win Hi this is Rachel at Cardholder Services My gosh how does she do it What stamina She calls at all hours and from all over the country and from a new phone number each time In fact several times caller ID said the call was coming from my own phone number Robo-Rachel calls me sometimes on my cell but all the time on my landline When we were visiting my sister she told me that Rachel or one of her robo-friends calls them all the time We were sitting around the house for img src http static wixstatic com media 1a505ab07b1146e2b5c862ea4087c3d6 jpg
Yep We re The Masters Of Content Development You Heard About
Published: 2016-11-17
WordWorks CopyWriting loves content We love working with our clients to develop magnetic newsletters blogs social media website content sales copy speeches ads you name it We love to write it img src http img youtube com vi 2BFBtxbu950 mqdefault jpg
Your Customers Are Changing Seven Day-to-day Strategies To Find Our Why And How Now
Published: 2016-11-17
It is inevitable and absolutely certain that our customers are changing We are all in a maelstrom of information of stimulus of crap We change every second of every day It s a fair guess that customers and prospects do too What we need to know is why and how are our customers changing You may say oh I m close to my customers If they were changing I d know But you won t The technical divide is very deep and very wide There is an ocean of noise between us The more effectively we img src http static wixstatic com media 3e3776b78a7f4dfb9dd68e7ed428c65a jpg
The Case For Marketing Coaching
Published: 2016-11-10
A Different Way to Work in a Different WorldThe world changes rapidly and marketing is far from immune There are basic needs of b2b companies that are not being met We re finding that the traditional consulting model simply isn t working for many medium-sized businesses Consultative services are viewed as expensive opportunistic and somewhat out of touch This post will cover what we ve learned where things are going and what we should be doing to deliver value to provide businesses with img src http static wixstatic com media 96569c9ad15f3e47718fdd29aa568c01 jpg
Do You Want Fries With That
Published: 2016-11-07
Do You Want Fries With That When you order a burger and the salesperson asks Would you like fries with that you ve experienced a marketing tactic called cross-selling This strategy encourages customers to purchase additional products and services that are related to the item they are already buying Cross-selling doesn t just work with fast food it s also a highly effective technique for any type of sales Here are a few ideas to help you achieve cross-selling success Service with a img src http static wixstatic com media 31768e78c9a154776f6d539beecedd7a jpg
3 Ways To Improve B2B Prospecting By Finding Me
Published: 2016-11-03
Hey I ve got a great new business idea let s take our least experienced lowest paid least trained and barely empowered employees and make them our customer-facing personnel Or Since about 75 of the b2b consideration process takes place without our direct involvement let s call prospects to just check in and see if they re ready to engage I would like my competitors to employ both strategies please What s In It for Me Of course both strategies are pretty mainstream and sound pretty img src http static wixstatic com media 00037c0420743ec661ba11724e4f7a54 jpg
Your Customer Service Fitness
Published: 2016-10-27
How Fit is Your CS Dept Have you ever considered the fitness level of your customer service department No I m not talking about an employee exercise program Rather I m asking if your team that provides service to your clients is functioning at peak performance If you haven t given this much thought you might not be seeing the big picture issues that could be hurting your business Just like with personal fitness there are many components to managing the well-being of a customer service img src http static wixstatic com media dff463d9b8b0b8fff54034736e2f5267 jpg
Closing The Networking Loop
Published: 2016-10-20
For anyone in sales being savvy at networking isn t just a good skill to have it s necessary for long-term success Networking is an important part to building relationships with clients vendors and even your competitors The reality is that people choose to refer business to and do business with those they already know and trust To build these enduring and hopefully profit-generating relationships that will help you in your career you need to be able to present yourself as smart img src http static wixstatic com media 9af685fbb0414333a4beaf8012c2ce14 jpg
Your Changing Customers 7 Strategies To Find Out Why And How Now
Published: 2016-10-17
It is inevitable and absolutely certain that our customers are changing We are all in a maelstrom of information of stimulus of crap We change every second of every day It s a fair guess that customers and prospects do too What we need to know is why and how are our customers changing You may say oh I m close to my customers If they were changing I d know But you won t The technical divide is very deep and very wide There is an ocean of noise between us The more effectively we img src http static wixstatic com media cda7a6c4e2df44acaa085757948743b1 jpg
7 Best Practices To Boost Your B2B Prospecting
Published: 2016-10-13
A recent assignment interviewing senior executives worldwide about their purchase process reinforced our view that some or all of what you think you know about your prospects is yesterday s news Absolutely everything is changing at a crazy pace Basic needs are being redefined Channels of marketing delivery are changing Roles and responsibilities to the decision making process are in flux It s likely that some of all of what you think you know about your prospects has changed and that img src http static wixstatic com media 8f82ce d21a82382ce34d1ba08accd73cb9bb50 7Emv2 png
Stop Complaining And Start Selling
Published: 2016-10-10
It s almost the holidays I m never going to land any meetings It s Friday No one will answer the phone I can t believe the competition has cut their prices That s it for me I ll never be able to win new business They gave me the worst sales assistant No wonder I have no appointments on the calendar Any of these sound familiar These are the people for whom the proverbial glass is always half empty who seem to never have a positive thing to share and whose business they seem to feel is img src http img youtube com vi xPnsgz96TIA mqdefault jpg
Words Words And More Words
Published: 2016-10-06
Content is king right It is common thinking that content can keep you front and center in the minds of your prospects and clients alike can provide you with credibility and recognition and in the best of all worlds even help you to win new business All of this is true but only if you select the right words for the right communications vehicle and with the right readers in mind The clich of throw enough stuff against the wall and something will stick has its share of followers and I m here img src http static wixstatic com media f8520da7634a43529a9d004ebe4b5023 jpg
The Center Of The Universe For B2B Prospecting
Published: 2016-10-03
Every champion of a product or service believes in their heart that their target is the CEO They need to find a way into CEOs consciousness That the illumination of their message will pierce the maelstrom like a lightning bolt and all from there will be smooth sailing Scales will fall from eyes and money will rain from the heavens To them I offer a cold shower This is not the way CEO s learn This is not the way corporate purchase decisions are madeWe ve just completed Prospect Persona img src http static wixstatic com media 37c7dfd1930fa7c2fa598f026d945f47 jpg
Consistency Counts
Published: 2016-9-29
When my sons played hockey we parents had a favorite saying about one of the kids that played on the team I wonder which Justin will show up today You see Justin was a superb A player capable of scoring goals blocking shots and taking hits with the best of them but the issue was simple Justin wasn t consistent Sometimes he showed up at the rink and he was playing his A game but at other times the Justin that showed up put out B effort or even worse Being able to count on him was img src http img youtube com vi 97hlmp2oJMI mqdefault jpg
Customer Relationships Three Lessons Two Words And One Silver Bullet
Published: 2016-9-25
I m a student of customer relationships and I ve learned three important things First I ve learned that the foundation of any long-lasting customer relationship comes down to two words trust and respect I ve got to feel the love that you ve got my back There s plenty of other stuff but at the core there s trust and respect which I d like to have throughout all my business relationships thank you It encourages me to assume the long-term Otherwise it s short-term and transactional Mr img src http static wixstatic com media 8b3713b8bfa24515bc0bcdbdc954e5de jpg
Will You Love Me In The Morning
Published: 2016-9-22
We ve all had those sales presentations where everything went right You captivated the audience with your words and they nodded in agreement You left the room feeling like a rock star confident that you d soon have a sale Then the romance quickly ended when you tried to close the deal They fell off your grid wouldn t take your calls and basically disappeared without even an explanation Hmmmm And you thought they loved you Yes it sounds more like a one-night stand than a sales img src http static wixstatic com media a2b05ca374cf40f7819122dd7d8c40ab jpg
The Core Reason B2B Prospecting Underperforms
Published: 2016-9-18
The overwhelming majority of people working on any given b2b marketing campaign have never seen met or spoken to a customer and certainly not a prospect They work from reports and results They are separated a gap to a chasm from the often-conflicted humanity of the people that make the decisions This separates your campaign from its potential We are not fishing on the shores of Lake Abundant it s harder than ever to differentiate ourselves to find nurture and motivate the prospect as img src http static wixstatic com media fd7d7783a9e24b205aa3280ecef002d5 jpg v1 fill w 547 2Ch 366 fd7d7783a9e24b205aa3280ecef002d5 jpg
Good Fences Make Good Neighbors Even If They Happen To Be Sales And Marketing
Published: 2016-9-15
The river between sales and marketing runs cold and deep We can see each other s camp on the opposite bank just out of range That we all work for the same corporation is often the irritant yet I have seen how much success is generated when there is cooperation Let me tell you how Good fences make good neighbors Robert Frost concedes in his poem Mending Wall He s not entirely happy with the concept but the sucker works and it will work here Building a strong fence will define the img src http static wixstatic com media a70bfa69710c294d4f7da7df2dbfede8 jpg
A Tribute Business My Mom
Published: 2016-9-12
My mom wasn t exactly a business woman Sure she worked as a bookkeeper for a number of years Yet I m not certain that she ever considered it a career And I can t say that I thought of her a role model as I carved out the beginnings of my company Still as I reflect upon her now I realize that there were several characteristics that she embodied that I see in myself And these very same characteristics are those that I include in much of my consulting and training Here s what I learned img src http static wixstatic com media 8f82ce 4badae3ffdbc484b93441172a42d5b99 7Emv2 png v1 fill w 266 2Ch 267 8f82ce 4badae3ffdbc484b93441172a42d5b99 7Emv2 png
The Single Biggest Obstacle To Improving Your Prospecting Why Marketing Automation Systems Underperform And What To Do About It
Published: 2016-9-08
When both my girls lived at home I had a wonderful idea let s have a family calendar We re all bumping knees I didn t know you had a swim meet your aunt s birthday is next week yes Mom s working Saturday This would be a window into the week and a sketch of the month to keep us on track and off each others nerves And if we put it on the computer everyone has instant access Didn t work So I tried printing a blank calendar and putting it on the refrigerator door Everyone could just img src http static wixstatic com media 3c780e876f5c4934850a91e076a85eb0 jpg
What You Don t Know About Your Prospects Can Kill You A Case History
Published: 2016-9-01
Commonly when building a b2b campaign companies identify the executives involved or whom they would like to be involved in the decision making process and build messaging from there focusing on the challenges facing the vertical and versioning that to the responsibilities of each executive e g the CFO gets the financial spin on how our product or service is best Uncommonly a company takes the time to understand the prospects as people and that can make all the difference in the world img src http static wixstatic com media e77fd1ddd12e4652b471fe86db43b889 jpg
Hello It s Me
Published: 2016-8-31
When was the last time you called a dormant account or a networking contact that fell off your radar screen Made a call to someone that disappeared from the grid because of a bad experience on either or both sides Hello can you hear me That s correct - I said called Not sent an email or a message through Facebook or LinkedIn but actually picked up the phone and called Think about it How many emails do you receive in one day Upwards of 100 I bet Now what about phone calls 2 5 10 20 img src http static wixstatic com media a125200603ebdc3b45c85cbe72a4deea jpg
Breaking Up Is Hard To Do
Published: 2016-7-27
Sometimes things just stop working The client relationship that felt so right when you started working together has now gone bad and you dread each new project or meeting You avoid their calls or keep them as brief as possible but still execute good work you can t do it any other way and somehow they just keep on holding on It s a difficult situation in which to find yourself and many business people are totally flummoxed as to what to do My solution is straightforward divorce the img src http img youtube com vi 5hQmtTcr1ag mqdefault jpg
We re A Different Breed Of Copywriters We re Content Consultants
Published: 2016-7-10
We re more than content creators for our clients We re content consultants We re sales consultants We help our clients develop written materials that ultimately lead to more sales We know how to strategically choose topics and words for newsletter articles blog posts social media presentations speeches press releases or whatever else we write that aim for the ultimate result over time of improving our clients sales performance and bottom line img src http img youtube com vi iQQcEkv1r4E mqdefault jpg
Invest In Marketing - But Never Forget Sales Are King
Published: 2016-1-26
I have many business contacts that do a pretty spectacular job at marketing their businesses Online and off too they engage in robust marketing programs designed to build their businesses The truth is that I m actually a little in awe because their marketing campaigns are almost flawless and I haven t quite gotten to be that proficient in doing the marketing for my own company What I am good at however is sales I know that a marketing campaign that is not tightly integrated with proactive img src http static wixstatic com media 5e4e1b6783ea289303c5e6bc2acf5d91 jpg v1 fill w 547 2Ch 364 5e4e1b6783ea289303c5e6bc2acf5d91 jpg