In My FaceA colleague recently asked With all the data available to us now what role if any does qualitative research play in b2b prospect intelligence Isn t that old thinking Somewhat in my face and a tad confrontational but a good question To answer the question I had to take a step back While stepping I tripped over a memory of the poem The Blind Men and the Elephant by John Godfrey Saxe Elephants and ProspectingIn this poem 6 blind men go off to find out what an elephant img src http static wixstatic com media e71bb8acf00f4b7f9ae83c56e119cda1 jpg
Read the full blog post at:
https://www.wordsworkcopywriting.com/single-post/2017/05/18/Better-Prospect-Intelligence-What-B2B-Marketers-Can-Learn-from-Blind-Men